Q: How do I write a cover letter that adds value to my resume instead of repeating it?

A: In addition to a good resume, you want to have a cover letter that adds value to that resume, instead of just repeating it. Well how can you do that? There are several steps you can take. One is to reframe material that's on the resume in terms which are more familiar to the new, prospective employer. So, for example, if your resume focuses on jobs and job titles, but your connection to the new employer is through a common industry, reframe the information on your cover letter about your experience in terms of the industry.

Secondly, there may be items on your resume, which are not highlighted, but are of particular importance to a new employer. You can highlight those in the cover letter instead of the resume.

Third, there may be some new material which you felt didn't really belong on the resume but potentially has importance to a new employer. It belongs in your cover letter.

Fourth, you certainly want to have a statement about your motivation. Why do you want to work for that particular employer? And what interests you about that particular job? Motivation is usually not stated on the resume.

You also want to close any credibility gaps that the resume might present. For example, if you've been out of work for a period of time, or you're changing functional areas or industries you want to readdress the issue. A good way to address any credibility problems is to make an upbeat statement about it in your cover letter.

Q: When is a cover letter helpful in a job search?

A: Since a good cover letter adds value to your resume and shows that you're serious about looking for a new job, it's almost always helpful in a job search campaign.

Q: I am ready to do anything. Should I let employers know that?

A: Some people think that if they let an employer know that they are willing to do anything, they're going to get a nice job. It really works the other way - desperation will not help you get a job, being flexible will.